Founder Improvement Diary 2021

Date	Event	Learning and Improvement
04/08/2021	Stop connection with non-potential customers (low possibility to buy)	Should follow the business model. The customers who don’t buy are information provider. Should stay connect and get data as much as possible.
05/08/2021	Handle bargain customers	1. Provide price range (High to low). Start from higher price. Give options. 2. Explain to customer that if they are win in bargaining some small money, it will make the seller unhappy. So, the service will not be handle with good attitude. In case customer just need the product only, not the service, bargaining will work.So that, the provided price is suitable for both.
05/08/2021	Lazy CEO Who is the person that CEO report to?	CEO should report to every one in the company: What he plan, How much he achieve the goals, What he did, How bad or how good.
05/08/2021	Seperate Company Finance and Personal Finance	Include CEO/ Owner salary to P&L (Income Statement) Seperate Company Balance Sheet and Personal Balance Sheet Reason: The company is belong to founder and every employee. The rewards should be shared not only founders, but also employees. Everyone tries to achieve common goals.
14/08/2021	Plan with metrics	Quantify your exprected results, so that people can benchmark. With expected results, later on, you can evaluate it with simple Yes/No questions. If actual results meet expected results, it is successfull. Otherwise, it fails. Simple.
14/08/2021	In Covid 19 Lockdown	In normal condition, you maximize revenue and profit that leads to increase cash, a type of asset. In normal condition, you optimize organizations, business model and buillding competitive capabilities that leads to increase long-term asset, another type of asset.
14/4/2022	Review CRM	Build advantages of understanding customers and optimizing sales by CRM. After 2 months of implementation new CRM, we accumulated a lot customer data, so, we can get so many useful insights for enhancing sales performance. We must input data into CRM continuously.
15/4/2022	Profit Analysis System	Project of expanding CRM. Besides managing customer, expanding additional functions of profit data. So, we can analyze profit by many aspect such as cutomer type, customer demographic, products, suppliers,… As a result, we can capture which BU perform well, which products are profit-driver. So, we can make rational decision.
28/4/2022	Participate Entrepreneurship course	10 Sections training from Ivey Business School about Feasibility, Finance, Budgeting, Marketing, Operation Ops, Go-to-market Study with 8 in-depth case studies
3/5/2022	Redesign company strategy	After participating Ivey course, I review company vision, capability, value proposition to improve company strategy to achieve next 3 year goals. New goal: 3x Revenue, 3x profit.